A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics

Li Zhihong; Li Xueping; Shao Ming

doi:doi:10.11648/j.si.20140203.12

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A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics

Li Zhihong, Li Xueping, Shao Ming

Published in Science Innovation (Volume 2, Issue 3)

Received: 13 August 2014 Accepted: 26 August 2014 Published: 20 September 2014

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Abstract

Based on our previous research, this paper puts forward a comprehensive theoretical framework and establishes a system dynamics model of the effect of the telecom terminal customization service strategy (TTCSS) of on the users’ conversion tendency and simulates it. The simulation results show that the model better reflects the reality of the effect of the telecom operators’ terminal customization service strategies on the uses’ conversion tendencies. The control analysis made from the simulation results has an important reference to the three operators to improve their terminal customization strategies.

Published in	Science Innovation (Volume 2, Issue 3)
DOI	10.11648/j.si.20140203.12
Page(s)	27-36
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2014. Published by Science Publishing Group

Keywords

Telecom Operators, Terminal Customization Service Strategies, Users’ Conversion Tendencies, System Dynamics

References

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[3]	Wang Liang, Zhang Yanbin, 2007, “Current Situation and Trends of Domestic Mobile Terminal Market”, Telecommunications Technology, vol.10, pp 29-33.
[4]	Zhang Jinli, Li Yiming, Li Xiaoning, 2009, “Customized Mobile Terminal Strategy”, C-Enterprise Management, vol.4, pp 82-83.
[5]	Wang Haolu, 2011, “A Study on Mobile Device Strategy for China Telecom”, Nanjing University of Posts and Telecommunications.
[6]	Li Jianwei, Hei Qili, Guo Lifang, “Analysis of Existing Policies and Future Direction of Domestic Carriers for the Mobile Terminal”, Mobile Communications, vol.19, pp 13-16.
[7]	Liu Guoliang, Fan Yuncui, 2010, “Research on Double Incentive between Telecommunications Operators and Terminal Manufacturers Based on Cooperative R&D and Popularization”, Science & Technology Progress and Policy, vol.2, No.27, pp 8-11.
[8]	Huang Yijun, 2004, “Research of Telecom Terminal Customization Based on System Dynamics”, Journal of North China Institute of Technology, vol.25, No.5, pp 382-385.
[9]	Rob Mattison, 2005, “Telecoms churn management”, Beijing: Posts& Telecom Press.
[10]	Jonathan Lee, Janghyuk Lee, Lawrence Feick, 2001, “The Impact of Switching Costs on the Customer Satisfaction-loyalty Link: Mobile Phone Service in France”, Journal of Services Marketing, vol.1, No.15, pp 35-48.
[11]	Yan Haoren, Jia Shenghua, 2004, “Empirical Research on Customer Loyalty Driving in Mobile Communications”, Telecommunications Science, vol.5, pp 66-69.
[12]	Li Zupeng, Zhang Wenhua, Zhang Fan, 2006, “Customers really lost?”, C-Enterprise Management, vol.5, pp 32-34.
[13]	Liu Yong, 2007, “Study on the Strategy of Recapturing Lost Customers in Chinese Telecom Industry”, Huazhong University of Science and Technology.
[14]	Yonggui Wang, Hing-Po Lo, 2002, “Service Quality, Customer Satisfaction and Behavior Intentions: Evidence from China’s Telecommunication Industry”, Info, vol.6, No.4, pp 50-60.
[15]	Zhou Jun, 2009, “Mechanism of Motivation of Customer Switching Service Providers”, Research on Financial and Economic Issues, vol.2, No.7, pp 37-42.
[16]	Chen Kaibo, 2007, “A Research upon Customer Switching Antecedents and Mechanism in Mobile Communication Industry”, Dalian University of Technology.
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[20]	Zhong Yuanguang, Jia Xiaojing, Li Xu, 2009, System Dynamics, Beijing: Science Press.

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APA Style

Li Zhihong, Li Xueping, Shao Ming. (2014). A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics. Science Innovation, 2(3), 27-36. https://doi.org/10.11648/j.si.20140203.12

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ACS Style

Li Zhihong; Li Xueping; Shao Ming. A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics. Sci. Innov. 2014, 2(3), 27-36. doi: 10.11648/j.si.20140203.12

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AMA Style

Li Zhihong, Li Xueping, Shao Ming. A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics. Sci Innov. 2014;2(3):27-36. doi: 10.11648/j.si.20140203.12

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@article{10.11648/j.si.20140203.12,
  author = {Li Zhihong and Li Xueping and Shao Ming},
  title = {A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics},
  journal = {Science Innovation},
  volume = {2},
  number = {3},
  pages = {27-36},
  doi = {10.11648/j.si.20140203.12},
  url = {https://doi.org/10.11648/j.si.20140203.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20140203.12},
  abstract = {Based on our previous research, this paper puts forward a comprehensive theoretical framework and establishes a system dynamics model of the effect of the telecom terminal customization service strategy (TTCSS) of on the users’ conversion tendency and simulates it. The simulation results show that the model better reflects the reality of the effect of the telecom operators’ terminal customization service strategies on the uses’ conversion tendencies. The control analysis made from the simulation results has an important reference to the three operators to improve their terminal customization strategies.},
 year = {2014}
}

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TY  - JOUR
T1  - A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics
AU  - Li Zhihong
AU  - Li Xueping
AU  - Shao Ming
Y1  - 2014/09/20
PY  - 2014
N1  - https://doi.org/10.11648/j.si.20140203.12
DO  - 10.11648/j.si.20140203.12
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 27
EP  - 36
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20140203.12
AB  - Based on our previous research, this paper puts forward a comprehensive theoretical framework and establishes a system dynamics model of the effect of the telecom terminal customization service strategy (TTCSS) of on the users’ conversion tendency and simulates it. The simulation results show that the model better reflects the reality of the effect of the telecom operators’ terminal customization service strategies on the uses’ conversion tendencies. The control analysis made from the simulation results has an important reference to the three operators to improve their terminal customization strategies.
VL  - 2
IS  - 3
ER  -

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Author Information

Li Zhihong

School of Business Administration, South China University of Technology, Guangzhou, China
Li Xueping

School of Business Administration, South China University of Technology, Guangzhou, China
Shao Ming

School of Business Administration, South China University of Technology, Guangzhou, China

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APA Style

Li Zhihong, Li Xueping, Shao Ming. (2014). A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics. Science Innovation, 2(3), 27-36. https://doi.org/10.11648/j.si.20140203.12

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ACS Style

Li Zhihong; Li Xueping; Shao Ming. A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics. Sci. Innov. 2014, 2(3), 27-36. doi: 10.11648/j.si.20140203.12

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AMA Style

Li Zhihong, Li Xueping, Shao Ming. A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics. Sci Innov. 2014;2(3):27-36. doi: 10.11648/j.si.20140203.12

Copy | Download

@article{10.11648/j.si.20140203.12,
  author = {Li Zhihong and Li Xueping and Shao Ming},
  title = {A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics},
  journal = {Science Innovation},
  volume = {2},
  number = {3},
  pages = {27-36},
  doi = {10.11648/j.si.20140203.12},
  url = {https://doi.org/10.11648/j.si.20140203.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20140203.12},
  abstract = {Based on our previous research, this paper puts forward a comprehensive theoretical framework and establishes a system dynamics model of the effect of the telecom terminal customization service strategy (TTCSS) of on the users’ conversion tendency and simulates it. The simulation results show that the model better reflects the reality of the effect of the telecom operators’ terminal customization service strategies on the uses’ conversion tendencies. The control analysis made from the simulation results has an important reference to the three operators to improve their terminal customization strategies.},
 year = {2014}
}

Copy | Download

TY  - JOUR
T1  - A Study on the Effect of Telecom Terminal Customization Service Strategy on Conversion Tendency Based on the System Dynamics
AU  - Li Zhihong
AU  - Li Xueping
AU  - Shao Ming
Y1  - 2014/09/20
PY  - 2014
N1  - https://doi.org/10.11648/j.si.20140203.12
DO  - 10.11648/j.si.20140203.12
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 27
EP  - 36
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20140203.12
AB  - Based on our previous research, this paper puts forward a comprehensive theoretical framework and establishes a system dynamics model of the effect of the telecom terminal customization service strategy (TTCSS) of on the users’ conversion tendency and simulates it. The simulation results show that the model better reflects the reality of the effect of the telecom operators’ terminal customization service strategies on the uses’ conversion tendencies. The control analysis made from the simulation results has an important reference to the three operators to improve their terminal customization strategies.
VL  - 2
IS  - 3
ER  -

Copy | Download