The Nyirinyiri and Suusa products from camel meat and milk processed by pastoral women using indigenous knowledge and traded in the informal markets presents opportunities to enhance household food security and income and also health benefits to consumers. However, safety and quality concerns by consumers are market barriers, especially acceptability beyond the traditional camel eating communities and in urban niche markets. It is possible to break this market barrier with effective communication of the food safety and quality standards but there exist knowledge gaps on the extent to which use of seminars and trainings, media briefs, radios, television and manuals increase awareness and uptake of the food standards and benefits to actors in the informal food markets. This study therefore identified the effectiveness of communication strategies used in promoting awareness and uptake of food quality and safety standards in the informal market outlet. Survey, Focus Group Discussion and Participatory appraisal of actors along the value chain were the methods used in data collection. The results showed that communication strategies in place were meant for the formal market hence the camel Suusa and Nyirinyiri chain actors gave the perceived effectiveness of the communication strategies if they were to be for the informal market outlet for promote acceptance and access for Suusa and Nyirinyiri in the high value markets.
| Published in | Agriculture, Forestry and Fisheries (Volume 4, Issue 3) |
| DOI | 10.11648/j.aff.20150403.11 |
| Page(s) | 83-86 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
Food Quality and Safety, Informal Markets, Communication, Consumer Concern
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APA Style
Madete S. K. Pauline, Bebe O. Bockline, Matofari W. Joseph, Muliro S. Patrick. (2015). Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri. Agriculture, Forestry and Fisheries, 4(3), 83-86. https://doi.org/10.11648/j.aff.20150403.11
ACS Style
Madete S. K. Pauline; Bebe O. Bockline; Matofari W. Joseph; Muliro S. Patrick. Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri. Agric. For. Fish. 2015, 4(3), 83-86. doi: 10.11648/j.aff.20150403.11
AMA Style
Madete S. K. Pauline, Bebe O. Bockline, Matofari W. Joseph, Muliro S. Patrick. Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri. Agric For Fish. 2015;4(3):83-86. doi: 10.11648/j.aff.20150403.11
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Download@article{10.11648/j.aff.20150403.11,
author = {Madete S. K. Pauline and Bebe O. Bockline and Matofari W. Joseph and Muliro S. Patrick},
title = {Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri},
journal = {Agriculture, Forestry and Fisheries},
volume = {4},
number = {3},
pages = {83-86},
doi = {10.11648/j.aff.20150403.11},
url = {https://doi.org/10.11648/j.aff.20150403.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.aff.20150403.11},
abstract = {The Nyirinyiri and Suusa products from camel meat and milk processed by pastoral women using indigenous knowledge and traded in the informal markets presents opportunities to enhance household food security and income and also health benefits to consumers. However, safety and quality concerns by consumers are market barriers, especially acceptability beyond the traditional camel eating communities and in urban niche markets. It is possible to break this market barrier with effective communication of the food safety and quality standards but there exist knowledge gaps on the extent to which use of seminars and trainings, media briefs, radios, television and manuals increase awareness and uptake of the food standards and benefits to actors in the informal food markets. This study therefore identified the effectiveness of communication strategies used in promoting awareness and uptake of food quality and safety standards in the informal market outlet. Survey, Focus Group Discussion and Participatory appraisal of actors along the value chain were the methods used in data collection. The results showed that communication strategies in place were meant for the formal market hence the camel Suusa and Nyirinyiri chain actors gave the perceived effectiveness of the communication strategies if they were to be for the informal market outlet for promote acceptance and access for Suusa and Nyirinyiri in the high value markets.},
year = {2015}
}
TY - JOUR T1 - Effectiveness of Communication Strategies used in Creating Awareness and Uptake of Food Quality and Safety Standards in the Informal Market Outlets of Camel Suusa and Nyirinyiri AU - Madete S. K. Pauline AU - Bebe O. Bockline AU - Matofari W. Joseph AU - Muliro S. Patrick Y1 - 2015/04/21 PY - 2015 N1 - https://doi.org/10.11648/j.aff.20150403.11 DO - 10.11648/j.aff.20150403.11 T2 - Agriculture, Forestry and Fisheries JF - Agriculture, Forestry and Fisheries JO - Agriculture, Forestry and Fisheries SP - 83 EP - 86 PB - Science Publishing Group SN - 2328-5648 UR - https://doi.org/10.11648/j.aff.20150403.11 AB - The Nyirinyiri and Suusa products from camel meat and milk processed by pastoral women using indigenous knowledge and traded in the informal markets presents opportunities to enhance household food security and income and also health benefits to consumers. However, safety and quality concerns by consumers are market barriers, especially acceptability beyond the traditional camel eating communities and in urban niche markets. It is possible to break this market barrier with effective communication of the food safety and quality standards but there exist knowledge gaps on the extent to which use of seminars and trainings, media briefs, radios, television and manuals increase awareness and uptake of the food standards and benefits to actors in the informal food markets. This study therefore identified the effectiveness of communication strategies used in promoting awareness and uptake of food quality and safety standards in the informal market outlet. Survey, Focus Group Discussion and Participatory appraisal of actors along the value chain were the methods used in data collection. The results showed that communication strategies in place were meant for the formal market hence the camel Suusa and Nyirinyiri chain actors gave the perceived effectiveness of the communication strategies if they were to be for the informal market outlet for promote acceptance and access for Suusa and Nyirinyiri in the high value markets. VL - 4 IS - 3 ER -
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