Differentiation Strategy and Organizational Culture: Case Study of Semarang State University

Qristin Violinda; I. Made Bayu Dirgantara; Syuhada Sufian

doi:doi:10.11648/j.ijebo.20160402.11

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Differentiation Strategy and Organizational Culture: Case Study of Semarang State University

Qristin Violinda, I. Made Bayu Dirgantara, Syuhada Sufian

Published in International Journal of Economic Behavior and Organization (Volume 4, Issue 2)

Received: 9 February 2016 Accepted: 18 February 2016 Published: 21 March 2016

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Abstract

Some scholar that differentiation strategic and organizational culture is one of the key in searching for competitive advantage and performance in strategic management. The differentiation strategy and organizational culture stands out as one of the components that are important to sustaining competitive advantage, performance, and a good reason for becoming a great institution and company. This paper aims at exploring contributions of differentiation strategy and organizational culture in competitive advantage and performance of Semarang State University (UNNES). 150 sample were collected from lecturer and employee functionaries of Semarang state University, and this sample using simple random sampling method. Samples were measured using Likert attitude scale and then the data were analysed using Structural Equation Model (SEM) AMOS 20.0 programme. Result shows that hypothesis one, two and three is accepted. Study finds that differentiation strategy do significantly positively affect competitive advantage, and performance. The better differentiation strategy and organizational culture will be enhance the competitiveness advantage and performance of Semarang state University.

Published in	International Journal of Economic Behavior and Organization (Volume 4, Issue 2)
DOI	10.11648/j.ijebo.20160402.11
Page(s)	8-17
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2016. Published by Science Publishing Group

Keywords

Differentiation Strategy, Organizational Culture, Competitive Advantage, Performance

References

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APA Style

Qristin Violinda, I. Made Bayu Dirgantara, Syuhada Sufian. (2016). Differentiation Strategy and Organizational Culture: Case Study of Semarang State University. International Journal of Economic Behavior and Organization, 4(2), 8-17. https://doi.org/10.11648/j.ijebo.20160402.11

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ACS Style

Qristin Violinda; I. Made Bayu Dirgantara; Syuhada Sufian. Differentiation Strategy and Organizational Culture: Case Study of Semarang State University. Int. J. Econ. Behav. Organ. 2016, 4(2), 8-17. doi: 10.11648/j.ijebo.20160402.11

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AMA Style

Qristin Violinda, I. Made Bayu Dirgantara, Syuhada Sufian. Differentiation Strategy and Organizational Culture: Case Study of Semarang State University. Int J Econ Behav Organ. 2016;4(2):8-17. doi: 10.11648/j.ijebo.20160402.11

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@article{10.11648/j.ijebo.20160402.11,
  author = {Qristin Violinda and I. Made Bayu Dirgantara and Syuhada Sufian},
  title = {Differentiation Strategy and Organizational Culture: Case Study of Semarang State University},
  journal = {International Journal of Economic Behavior and Organization},
  volume = {4},
  number = {2},
  pages = {8-17},
  doi = {10.11648/j.ijebo.20160402.11},
  url = {https://doi.org/10.11648/j.ijebo.20160402.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijebo.20160402.11},
  abstract = {Some scholar that differentiation strategic and organizational culture is one of the key in searching for competitive advantage and performance in strategic management. The differentiation strategy and organizational culture stands out as one of the components that are important to sustaining competitive advantage, performance, and a good reason for becoming a great institution and company. This paper aims at exploring contributions of differentiation strategy and organizational culture in competitive advantage and performance of Semarang State University (UNNES). 150 sample were collected from lecturer and employee functionaries of Semarang state University, and this sample using simple random sampling method. Samples were measured using Likert attitude scale and then the data were analysed using Structural Equation Model (SEM) AMOS 20.0 programme. Result shows that hypothesis one, two and three is accepted. Study finds that differentiation strategy do significantly positively affect competitive advantage, and performance. The better differentiation strategy and organizational culture will be enhance the competitiveness advantage and performance of Semarang state University.},
 year = {2016}
}

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TY  - JOUR
T1  - Differentiation Strategy and Organizational Culture: Case Study of Semarang State University
AU  - Qristin Violinda
AU  - I. Made Bayu Dirgantara
AU  - Syuhada Sufian
Y1  - 2016/03/21
PY  - 2016
N1  - https://doi.org/10.11648/j.ijebo.20160402.11
DO  - 10.11648/j.ijebo.20160402.11
T2  - International Journal of Economic Behavior and Organization
JF  - International Journal of Economic Behavior and Organization
JO  - International Journal of Economic Behavior and Organization
SP  - 8
EP  - 17
PB  - Science Publishing Group
SN  - 2328-7616
UR  - https://doi.org/10.11648/j.ijebo.20160402.11
AB  - Some scholar that differentiation strategic and organizational culture is one of the key in searching for competitive advantage and performance in strategic management. The differentiation strategy and organizational culture stands out as one of the components that are important to sustaining competitive advantage, performance, and a good reason for becoming a great institution and company. This paper aims at exploring contributions of differentiation strategy and organizational culture in competitive advantage and performance of Semarang State University (UNNES). 150 sample were collected from lecturer and employee functionaries of Semarang state University, and this sample using simple random sampling method. Samples were measured using Likert attitude scale and then the data were analysed using Structural Equation Model (SEM) AMOS 20.0 programme. Result shows that hypothesis one, two and three is accepted. Study finds that differentiation strategy do significantly positively affect competitive advantage, and performance. The better differentiation strategy and organizational culture will be enhance the competitiveness advantage and performance of Semarang state University.
VL  - 4
IS  - 2
ER  -

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Author Information

Qristin Violinda

Department of Economic & Management, Huazhong Agricultural University, Wuhan, China
I. Made Bayu Dirgantara

Department of Economic & Business, Diponegoro University, Semarang, Indonesia
Syuhada Sufian

Department of Economic & Business, Diponegoro University, Semarang, Indonesia

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Plain Text BibTeX RIS

APA Style

Qristin Violinda, I. Made Bayu Dirgantara, Syuhada Sufian. (2016). Differentiation Strategy and Organizational Culture: Case Study of Semarang State University. International Journal of Economic Behavior and Organization, 4(2), 8-17. https://doi.org/10.11648/j.ijebo.20160402.11

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ACS Style

Qristin Violinda; I. Made Bayu Dirgantara; Syuhada Sufian. Differentiation Strategy and Organizational Culture: Case Study of Semarang State University. Int. J. Econ. Behav. Organ. 2016, 4(2), 8-17. doi: 10.11648/j.ijebo.20160402.11

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AMA Style

Qristin Violinda, I. Made Bayu Dirgantara, Syuhada Sufian. Differentiation Strategy and Organizational Culture: Case Study of Semarang State University. Int J Econ Behav Organ. 2016;4(2):8-17. doi: 10.11648/j.ijebo.20160402.11

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@article{10.11648/j.ijebo.20160402.11,
  author = {Qristin Violinda and I. Made Bayu Dirgantara and Syuhada Sufian},
  title = {Differentiation Strategy and Organizational Culture: Case Study of Semarang State University},
  journal = {International Journal of Economic Behavior and Organization},
  volume = {4},
  number = {2},
  pages = {8-17},
  doi = {10.11648/j.ijebo.20160402.11},
  url = {https://doi.org/10.11648/j.ijebo.20160402.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijebo.20160402.11},
  abstract = {Some scholar that differentiation strategic and organizational culture is one of the key in searching for competitive advantage and performance in strategic management. The differentiation strategy and organizational culture stands out as one of the components that are important to sustaining competitive advantage, performance, and a good reason for becoming a great institution and company. This paper aims at exploring contributions of differentiation strategy and organizational culture in competitive advantage and performance of Semarang State University (UNNES). 150 sample were collected from lecturer and employee functionaries of Semarang state University, and this sample using simple random sampling method. Samples were measured using Likert attitude scale and then the data were analysed using Structural Equation Model (SEM) AMOS 20.0 programme. Result shows that hypothesis one, two and three is accepted. Study finds that differentiation strategy do significantly positively affect competitive advantage, and performance. The better differentiation strategy and organizational culture will be enhance the competitiveness advantage and performance of Semarang state University.},
 year = {2016}
}

Copy | Download

TY  - JOUR
T1  - Differentiation Strategy and Organizational Culture: Case Study of Semarang State University
AU  - Qristin Violinda
AU  - I. Made Bayu Dirgantara
AU  - Syuhada Sufian
Y1  - 2016/03/21
PY  - 2016
N1  - https://doi.org/10.11648/j.ijebo.20160402.11
DO  - 10.11648/j.ijebo.20160402.11
T2  - International Journal of Economic Behavior and Organization
JF  - International Journal of Economic Behavior and Organization
JO  - International Journal of Economic Behavior and Organization
SP  - 8
EP  - 17
PB  - Science Publishing Group
SN  - 2328-7616
UR  - https://doi.org/10.11648/j.ijebo.20160402.11
AB  - Some scholar that differentiation strategic and organizational culture is one of the key in searching for competitive advantage and performance in strategic management. The differentiation strategy and organizational culture stands out as one of the components that are important to sustaining competitive advantage, performance, and a good reason for becoming a great institution and company. This paper aims at exploring contributions of differentiation strategy and organizational culture in competitive advantage and performance of Semarang State University (UNNES). 150 sample were collected from lecturer and employee functionaries of Semarang state University, and this sample using simple random sampling method. Samples were measured using Likert attitude scale and then the data were analysed using Structural Equation Model (SEM) AMOS 20.0 programme. Result shows that hypothesis one, two and three is accepted. Study finds that differentiation strategy do significantly positively affect competitive advantage, and performance. The better differentiation strategy and organizational culture will be enhance the competitiveness advantage and performance of Semarang state University.
VL  - 4
IS  - 2
ER  -

Copy | Download